Amazon Is NOT Your Publisher

Marketing Christian Books

I am surprised by the number of indie and self-published authors who tell me that the publisher of their book is Amazon, Kindle Direct Publishing, or IngramSpark.

Amazon is NOT your publisher.

It is clear to me that these authors do not understand the difference between an author, a publisher, and a publishing platform.

Authors and publishers have distinct jobs. These jobs are as follows:

Author’s job:

  • Write a manuscript
  • Engage in marketing to assist sales

Publisher’s job:

  • Edit the manuscript
  • Create a cover
  • Lay out the book
  • Secure a printer
  • Assign an ISBN
  • Access distribution for sales to retail and other channels
  • Engage in marketing to ensure sales

Kindle Direct Publishing (KDP) is neither an author or a publisher. It does not write, edit, lay out, or create a cover design for your book. What KDP offers are services.

They offer a cover design template, an ebook conversion program, printing, distribution for sales, and…

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2 Responses to Amazon Is NOT Your Publisher

  1. P. Campbell says:

    And you would be surprised at how many people have insisted that Amazon is my publisher, and that they can offer me the same percs that my publisher offers.  They sell my book, just as they sell books by Jan Karon, and other bestselling authors, I’m not among them, alas, but we have one thing in common, Amazon sells, not publishes our books.

    Thank you so much for this, Patty, for telling people what I’ve known all along. (LOL)

    Patty, thank you so much for this.


    • Patty says:

      Hi Phyllis.

      First, you’re welcome.

      Next, after recent conversations with persons concerning publishing and the like when I found this post I decided it was a must share.

      Now, the true trick is getting people to read the blooming thing. LOL.

      Thanks for doing that and for letting me know you did.

      If you like using the sharing links below the post, you might want to share it onto your FB so that other writing folk might see it.

      Patty L. Fletcher

      Self-Published Author and Social Media Promotional Assistant


      Website: .

      Food For Thought

      Let’s observe what the Light can do and reveals. That’s your responsibility, as in the price of freedom is vigilance. Watch, observe, be aware, follow the Spirit, do the best you can with what you know and the conditions present. Check it out.

      -John Morton, DSS


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