Good morning campbellsworld visitors and authors everywhere.
Here at Tell-It-To-The-World Marketing, where we support talented authors, as well as successful business owners in their marketing, by marrying social media, with more traditional approaches,
the goal is to help the client market their Book, Blog, or Business to the very best of their ability.
One of the best ways for me to do this, is to share tips with my clients, so that they can define the services I provide them, to better meet their needs.
This morning I’m going to talk straight up to you and tell you just how I see it. Had someone not done this for me once I’d still be sitting on the sidelines. I’ll do you no favors telling you what you want to here, so, ready or not, here we go.
So, you wrote a book and now you want to promote it. You’ve hired a marketing company to help you and one of the things this marketing company does is to promote you by use of your writing.
They have you submit content writing pieces to be promoted then they put it out onto their blog, all their social media outlets, send it out in emails and submit it to other bloggers for guest posting.
Sound good? Yes, that sounds great you say. There’s just one problem. The marketing company you are using requires your submissions to be edited and ready for use when you submit them. You’ve already spent a fair amount of money to publish your book. You’ve paid to have it edited and, in some cases, you’ve paid someone to format it and put it onto all the book buying sites as an eBook too. So, must you now spend yet more money to have all your content writing pieces edited too?
Unfair! You say to yourself as you begin to calculate yet more expenses into your budget.
It doesn’t have to be like that. No, not at all. In fact, you shouldn’t even have to be spending so much money on the editing of your books either.
What should you be doing to save yourself some money? That my friend is an easy answer. You should be paying attention to detail. Using your own writing abilities to make yourself look as good as you can.
In my opinion if you need to pay someone to edit every piece you write, you might want to go back and ask yourself if you are writing your pieces or if you are really paying someone else to do it for you.
Sound harsh? Probably it does seem that way to you.
If you are having to have someone go back and edit every single piece you write for the sake of making you look good you might want to seriously sit yourself down and ask yourself some tough questions.
Some of those questions might be…
• Am I willing to sweat a little?
• Go the extra mile and pay attention to detail?
• Use things like spell-check with the extended selections on so that it catches even more than before?
• Stop making excuses as to why I need so much help?
We all get lazy but is it worth spending all this extra money to do what you could be doing yourself?
I think not. When I wrote my first book I was letting my editor do everything for me. I felt all I needed to do was to put my thoughts down onto paper and they could do the rest.
Not only did I end up with a huge editing bill when it came time to promote myself I knew not one thing about what would be required of me. I started a blog, but my pieces were so badly written that no one gave them a second look. Began a newsletter but without my editor’s help it fell flat. Submitted my pieces for guest posting and received rejection after rejection and we won’t even talk about how many “no thanks” emails I received when I tried to get guest speaking jobs.
Then, I began to take note of others around me who were doing so much better than me and I began to ask myself why.
Once I sat down and took a good hard look at myself and asked those tough questions above I began to realize that it was up to me and me alone to make myself look good.
I took the time to learn to use not only the programs in my Microsoft Word, but I began to become more observant of other’s writing. I began to read to learn and learn to read. I began to mimic what I saw others doing while adding my own style and soon my book sales were up, my blog stats were climbing and until I got too busy to do it my newsletter subscriptions were soaring, I was being asked to speak, and more times than not when I submitted something to be used as a guest post somewhere it was accepted without delay.
The bottom line is this; until you’re ready to do the demanding work your book is going to sit on the shelves, your blog stats are going to sit stagnant, and your lack of guest writing and speaking spots are going to drag you into the depths of the deepest and darkest holes on planet.
How can you stop this? The answer is simple. Work harder.
If you’re always depending upon others to do your dirty work, it will become apparent to those reading your work and soon you’re going to have the reputation of being fake. Your writing will not be respected and ten years from now you’ll still be dusting those boxes of books that never sold. Do it yourself. Stop making excuses and start rolling up your sleeves and get to work.
Whether you’re an Indie Author or Traditionally Published authors are a dime a dozen and for every one of you who is not willing to go that extra mile and feel the burn there are ten more passing you by that are. Again, if this sounds harsh, well, I digress. The proof is in the pudding as they say or in this case the writing.
Patty L. Fletcher
Self-Published author and Owner of Tell-It-To-The-World Marketing