Hello and Happy Monday campbellsworld visitors.
It’s the beginning of another work week, and as usual I’m on the hunt for great tips to share with all of you.
Here at Tell-It-To-The-World Marketing, where we support talented authors, as well as successful business owners in their marketing, by marrying social media, with more traditional approaches,
the goal is to help the client market their Book, Blog, or Business to the very best of their ability.
One of the best ways for me to do this, is to share tips with my clients, so that they can define the services I provide them, to better meet their needs.
While reading through tons of blog posts I came across this magnificent article that is sure to get your marketing juices flowing.
Where did I find this treasure?
I found it while reading at:
So, as is my way, I clicked the read more link, to see what the 9 things were I needed to know.
And, the below article is what I found.
After reading I decided this was a must read for not only all my clients but bloggers and authors everywhere!
So, without further needless chatter from me here’s the information.
If this is helpful to you, please use the pretty little share buttons to spread the word.
Make sure to read all about how I can, tell the world about you at the end of the post.
Thanks for stopping by, and blessid be.
Writers, 9 important things you need to know about marketing
It’s Monday, so here’s another Marketing post
Quantity is not enough
Too often new writers seem intent on churning out large quantities of content. Whether that is books, blog posts, social media content (often all three).
There’s a misconception that suggested saturating the market with your content will bring in the sales / traffic / interaction. That’s not exactly the case.
Content is important and you need to share things. However as a marketing tip, just dumping out excessive amounts of content without making sure it’s what people want, offering value etc is not the best strategy.
Do we need strategy?
Yes – Content creation should be part of your marketing plan and marketing should be strategised.
Check out: Writers, why you need a marketing plan
One location is not enough
This is especially important if you’re doing all the marketing yourself.
An Author website is a must (in my opinion) but if you want to build your brand and following then you need to be on more than one site.
There are so many writers out there, so in order to compete you need to get out into Internetland and show yourself!
(I appreciate the irony coming from a Socially Anxious Introvert, but even I’m located on several places on the web)
If you want to get noticed you have to put yourself in front of people, in front of your readers. However, as a side note, while one location is not enough, being everywhere will spread you too thin, making maintaining those locations difficult.
Check out: How to decide on your social media platform
More than the basics
Not everyone is a tech head, but if you want to market yourself online you need to know the basics. You need to understand about SEO, mobile-enabled, ping-backs, page speed, scheduling etc.
If you’re running your own blog, website, SM platforms then learn about them and take responsibility for making them optimal so they work for you and become an asset.
Refresh and revitalise
Don’t stagnate. If you created a website in 2007 I hope it’s had a revamp since then. Now you don’t want to be revamping your sites every year, but you shouldn’t go 10 years without making a change.
Redesigning is not just about making a change It’s about defining your brand, being more professional, making things clearer, learning from feedback.
Maybe your site is too cluttered? Maybe people haven’t been viewing it because the font is too small or it’s hard to read. Know why you need to refresh and revitalise your website / blog etc.
The Family Grapevine is not the only marketing
Telling your friends / family that you have a book / blog / website should not be your only marketing strategy. This is “word of mouth” technique were people you know talk about your book / blog / website etc.
It has its place but if you are only using that to market yourself, then you are falling short. I know as creatives it’s hard to market ourselves, but we have to do it!
Expertise is not necessary
I had a friend who constantly told me they couldn’t do marketing as they had never been trained in it.
News flash, most people haven’t been. We don’t all come from marketing backgrounds. For most of us, it’s trial and error. There are thousands of posts that give tips, tricks and ideas for marketing no matter what you are hoping to sell.
You don’t have to be an expert, with years of experience, you just have to be willing to read up on the subject and try.
The odd tweet is not enough
Not everyone likes social media. I don’t. But I appreciate its power in the world and how it can get you in front of millions of people.
Social Media is a tool like any other and it only works for you, if you use it correctly. I find there are often two types of people:
Carpet bombers who are on SM all the time and post every few minutes until everyone’s feed is overwhelmed in a matter of hours
The passing thrus who zip through SM every few weeks, drop the odd post and vanish.
Neither of these are helpful. Learn to use these tools so you get the best out of them. Yes it takes time, but it can really make a difference.
Observe the 80 / 20 rule
So maybe you know how to use social media and you’ve figured out the best times, hashtags etc
That does not mean you should just fill the feeds up with your book, promotions, blog posts and other things specific to your business.
The 80 / 20 rule suggests that 20% of your posts should be about your business / service / product while the other 80% should be sharing other people’s content, engaging content where you’re not asking for anyone to buy or subscribe, just interact with you as a person, inspirational thoughts etc.
It is easy to “SPAM” social media feeds so think carefully what you are uploading.
The Long Post Conundrum
This is a tricky one. On one side writing long blog posts / website pages can be off putting since people have a short attention span and are not always likely to read all the way through.
However, sometimes long posts are necessary to convey detailed points and some people enjoy more detailed content. Also, Google and other search engines are said to rank longer posts higher up the ranking page.
A good rule of thumb is try to keep your posts at or below 1000 words. Break your paragraphs into small chunks. In the case of blogs, it doesn’t matter if officially there shouldn’t be a paragraph break, it’s all about making it easier to read.
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Thanks for visiting this blog, hope you found this useful. As always, if you have any thoughts or questions or just want to say hi, drop me a comment below.
MORE ABOUT TELL-IT-TO-THE-WORLD MARKETING…
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Would you like to get the word out about your, book, blog, or business?
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If you answered yes, keep reading.
My name is Patty L. Fletcher. I’m the owner and director of Tell-It-To-The-World Marketing where we support talented authors, as well as successful business owners in their marketing, by marrying social media, with more traditional approaches, the published author of two books, Campbell’s Rambles: How a Seeing Eye Dog Retrieved My Life, and Bubba Tails From the Puppy Nursery At The Seeing Eye, the creator of an online magazine called The Neighborhood News, am found in two anthologies, and blogger at large, and I’d like to tell the world, about you.
I can provide…
Featured blog posts
Social Media advertising such as…
My assistant Claire Plaisted of Plaisted Publishing House,
and I can make it happen.
Claire is the blog Wizz of the century, and she helps me keep my blog going strong, and all ads looking top-notch!
So, if you’re ready to get started letting the world know just how absolutely magnificent you are, here’s what you do.
Send an email with your, name, Email, and what you want done for you to:
firstname.lastname@example.org and let me get you on the fast-track to success
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Multi-genre Author Phyllis Campbell says:
When I released my book in October, I knew from bitter experience, that high quality publicity is the key to success. Tell-It-To-The-World Marketing offered just such publicity, through extensive Multimedia exposure at a price, less than a daily cup of coffee.
What has this exposure meant in dollars and cents? This is always hard to know, since exposure on one BLOG can mean exposure on another, with far reaching publicity. All I know is that I’m selling books. My book was picked to be featured at Book Expo America, in the spring, and I feel that it was noticed due to Patty Fletcher’s efforts through her Tell-It-To-The-World Marketing. I can’t recommend Tell-It-To-The-World Marketing too highly to anyone seeking quality publicity at an affordable price.
Phyllis Staton Campbell, author of “Where Sheep May Safely Graze.”
And, from Jo E. Pinto, Author of The Bright Side of Darkness:
Patty Fletcher has promoted my book for several months. She is innovative, thorough, and easy to work with. I appreciate her straightforward communication style. She lets me know exactly what she needs from me as a client, and she isn’t afraid to tell me when I should push myself harder and when I should take it easy on myself. Her prices are very reasonable, and she does a great job of finding new and different publicity opportunities.
Jo Elizabeth Pinto
“The Bright Side of Darkness”
Is my award-winning novel,
Available in Kindle, audio, and paperback formats.
To see my work visit
Corner the Comfort Zone.
Patty & Pals
Bob Cat And Friends
I look forward to doing business with you.