LEARNING TO MARKET YOUR BOOKS

Good morning again campbellsworld visitors.
This morning while catching up on blog post reading I ran across a post I felt worthy of posting here.
Since I had to click through three read more links before getting to the goodies and, since I found it worth the clickity clickity click! I have decided to copy the entire thing for your learning pleasure.
Where did I find this amazing post?
By clicking: http://plaistedpublishinghouse.com/2018/02/06/learn-how-to-market-your-books-mondayblogs-amwriting/
Anyhow, I hope you enjoy this as much as did I, and I hope if you do you will press a button or two to share.
Thanks for reading.

LEARN HOW TO MARKET YOUR BOOKS #MONDAYBLOGS #AMWRITING
I get asked a lot of marketing and publishing questions. Most are easy to answer. But a teeny tiny nanosqueak percentage of them make my eye twitch. The ‘answer on a plate’ types who think there’s a magical panacea-button that will shower them in glittery dollar bills from their millionth book sale.
Anyway. I’m leashing my rant because contrary to excessive sarcasm and perpetual moaning, there is nothing I love more than helping people, especially if that help leads to selling or publishing books. And you know what helps you sell books?
Forehead creasing, caffeine addictions, midnight dates, multiple RSI cures and a laptop for a BFF.
Okay, fine. There are a few other things that rise out of the sweaty exhausted writer ashes to help bring in the dollars:
 Understanding the market
 Studying marketing
 Studying copywriting
 Experimenting
 Being up to date with current trends
So here’s 6 tips to help you study the industry, learn the latest trends and strategies and pick up on the hottest new marketing tools.
ONE – POD-TASTIC
I listen to a bunch of podcasts. Anytime I’m in the car, at work, out walking, even cooking in the kitchen. Why? Because they’re current. They are recorded more or less the same week they air and the hosts tend to interview industry leading professionals. AND because they’re recorded and released so fast, the hosts report the latest news – from algorithm changes on social media and Amazon, to the most recent big chain bookstore closure, to the newest piece of software for authors. I can honestly say I’ve picked up an obscene number of tips and tricks from them.
Podcast Faves
Creative Penn
Sell More Books Show
Science Fiction & Fantasy Marketing
Self-Publishing Formula
The Self-Publishing Podcast
Ask ALLi Podcast

TWO – AUTHOR EARNINGS REPORT
The author earnings report used to be a quarterly report from the infamous Data Guy. They paused those reports in the spring of last year after supercharging their analytics. Which now run in real time 24/7. They capture data on over a million top-selling titles a day, every day. If you sold a book (even just one) since April last year, they know about it.
Their data is now so accurate and so current that they’ve become industry leaders able to accurately (with hard data) describe the state of the industry, and it’s not as bad as you think.
I don’t know how frequently they will post reports now they are up and running again, but unless Data Guy wants to break my heart, I’m hoping it will be quarterly, in much the same way it used to be. Sign up for their updates. Or don’t. But that would be stupid. So sign up. And you can check out their latest report using their new hardcore data machine, here. I’ll be posting my thoughts on the report shortly.
THREE – SWIPE FILES
When it comes to marketing, one of the most important things you can do, is learn how to write awesome emails. If you don’t have a subscriber list, slap yourself with your keyboard and sort your life out. I’ve written some how-to posts on mailing lists here:
4 Mistakes To Avoid When Using MailChimp
7 Tips To Create Your Perfect Author Newsletter

But I also have a swipe file folder in my iCloud – every time I see someone selling something, whether it be a marketing tool, books, or otherwise, I sign up to their newsletters and drop their emails into my swipe file. Then when I have time, or I’m about to set up a series of my own marketing content, I analyze the copywriting in the swipe files:
 What subject lines do they use?
 What are the sentences that draw me in?
 How do they use grammar to keep the flow going?
 What’s the tone?
And on and on. I use the findings I gather from analyzing their words to help me write better copy for my own work.
Also – check out CopyHackers – I’ve learned a bunch from them.
FOUR – COPYWRITING BLURBS AND SYNOPSES
What’s copywriting?
Wiki says:
“Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
In other words, it’s the blurbs, the taglines, click-bait headlines, and the catchphrases of the world.
Briefly, there are a million resources you can find online on headline writing – I’ve even written a post here, on writing clickable headlines.
Three things sell your books. Okay, fine, stop whining, there are lots of variables that help. But broadly, there are three key things that make a reader click that sexy buy button:
 Cover
 Blurb
 Reviews
And typically in that order too. Having a catchy blurb is as important as my morning coffee, which if you know me, is essentially an injection of oxygen. But blurb writing is the bitch of publishing. I don’t know many authors that enjoy penning them, mostly because we hav to sell our modest selves, and after writing 80,000 words of story, condensing it into a paragraph is like sticking needles in your eyes. No one wants that.
To make your blurbs awesome, you need to learn how to awesomize them *that’s 100% a word*
The obvious answer is to read a ton of blurbs, analyze them and file them away as lessons. I wrote a post about blurbs here, but there’s also a couple of books I recommend:
Sizzling Synopsis
Write A Great Synopsis

FIVE – WEBSITES AND BLOGS
There’s endless advice online. Not all of it is good. But there are a few websites that are both a goldmine of information as well as being on point for tactics, marketing, and industry information. Here’s just a handful of recommendations:
David Gaughran
Joanna Penn
Jane Friedman
FIVE – BOOK RECOMMENDATIONS
Marketing books tend to be split between tangible tactics and marketing strategy. You need a strategy in place for your marketing to keep you driving towards one resounding goal, whether that’s selling a million books, winning an award, or being a super fly niche queen and in your genre.
Marketing tactics are the things you do to achieve those goals. Here’s a selection of books I highly recommend:
How To Market A Book by Joanna Penn
Nobody Wants To Read Your Shit by Steven Pressfield
Let’s Get Digital by David Gaughran
Mastering Amazon Ads by Brian D. Meeks
SIX – PUBLISHER AND INDUSTRY SITES
The Digital Reader
Bookbaby
Bookbub Partners Blog
***
There are a ton of other things you can do – like joining Facebook groups, going to conferences, I went to the 20BooksTo50k conference in Runnymede this past weekend and I’m also going to the London Book Fair in April.
How do you guys learn to market better? Let me know in the comments.
If you liked this post, why not get even more awesome writing tips in the book 13 Steps To Evil – How to Craft Superbad Villains. Click this link and just tap the logo of your device or regular bookshop and it will take you to the right page. You can also get a FREE villains cheatsheet and a villain’s short course by joining my mailing list just click here.
Read Keepers, the first book in my Young Adult fantasy series now. Or to hear more about the release of the sequels as well as get regular CogMail updates you can do so here.
You can also find me on Facebook, Twitter, Instagram, Pinterest, Goodreads

PS. Patty back to say you can find the Author Earning Report here: http://authorearnings.com/report/january-2018-report-us-online-book-sales-q2-q4-2017/

About Patty L. Fletcher

About Patty October 2021 Patty and her guide dog Blue. Patty has her hair tied back in a low ponytail and rests her right hand on Blue's head. She wears a white shirt with a pink and purple butterfly on the front and light blue shorts. Blue is a handsome black lab. He wears a brown leather harness with a handle attached to the back and is smiling at the camera as he sits in front of Patty. In the background is a brick building with white, windowed doors and a flowerpot overflowing with pink and yellow blooms. Updated – October 2021 Patty Fletcher is a single mother with a beautiful daughter, of whom she is enormously proud. She has a great son-in-law and six beautiful grandchildren. From April 2011 through September 2020, she owned and handled a black Labrador from The Seeing Eye® named King Campbell Lee Fletcher A.K.A. Bubba. Sadly, after a long battle with illness on September 24, 2020, King Campbell went to the Rainbow Bridge where all is peace and love. In July 2021, she returned to The Seeing Eye® and was paired with a Black Labrador Golden Retriever cross named Blue. PATTY’S BLINDNESS… Patty was born one and a half months premature. Her blindness was caused by her being given too much oxygen in the incubator. She was partially sighted until 1991, at which time she lost her sight due to an infection after cataract surgery and high eye pressure. She used a cane for 31 years before making the change to a guide dog. WHERE SHE LIVES AND WORKS… Currently, Patty lives and works in Kingsport, Tenn. She’s the creator and owner of Tell-It-To-The-World Marketing (Author, Blogger, Business Assist), The Writer’s Grapevine Online Magazine and the creator and host of the Talk to Tell-It-To-The-World Marketing Podcast. WRITING GOAL… Patty writes with the goal of bridging the great chasm which separates the disabled from the non-disabled. HOBBIES… Patty’s hobbies include reading, music, and attending book clubs via Zoom. FAVORITE TUNES… Some of her favorite types of tunes are classic rock, rhythm and blues, and classic country. FAVORITE READS… Patty enjoys fantasy, science fiction, and books about the supernatural. She loves books by Stephen King, Dean Koontz, Norah Roberts, and many more. Some favorite books include Norah Roberts’ Hide Away, Stephen King’s Dark Tower series, J.K. Rowling’s Harry Potter series, Robert Jordan’s Wheel of Time series, and J.R.R. Tolkien’s Lord of the Rings series. SPIRITUAL FAITH… Patty describes herself as a spiritual Walker. She says she knows both Mother Goddess and Father God and embraces all they have to offer. CONTACT… Email: patty.volunteer1@gmail.com Visit: https://pattysworlds.com/ And: https://www.smashwords.com/profile/view/PattyFletcher As well as: https://www.amazon.com/Patty-L.-Fletcher/e/B00Q9I7RWG
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